Marketing / Software update — 2026-06-02

Hand holding smartphone showing Xiaomi HyperOS update screen on yellow background. — Photo: Andrey Matveev / Pexels

We've been running Agency by YG3, our Marketing / Software business in Nashville, TN for a minute now. And we've learned a thing or two about what works and what doesn't when it comes to marketing your own platform. The blog runs at [blog-agency-by-yg3.yg3.ai](https://blog-agency-by-yg3.yg3.ai) and the agency.yg3.ai marketing site carries the same client pixel, so prospect activity on either surface attributes to one record.

One thing we've noticed is that people are tired of being pitched to. They don't want listicle-clickbait energy. They want honesty. They want plain English, no jargon for jargon's sake. So that's what we aim for with Agency by YG3. We're knowledgeable practitioners who have been doing this for a while. And we're willing to say what works and what doesn't work.

Here's what we've learned so far:

Be honest: Honesty is the best policy, especially when it comes to marketing your own platform. Be upfront about the features that work well, and the ones that don't work as well. This builds trust with your audience, which is crucial if you want them to stick around long-term.

Use plain English: Technical jargon might impress some people, but most folks just want straightforward language that they can understand. Use simple sentences and avoid complex words whenever possible. This makes it easier for readers to follow along and engage with your content.

Avoid listicle-clickbait energy: Listicles may get clicks, but they don't build trust or credibility. Instead of relying on cheap gimmicks, focus on creating high-quality content that provides real value to your readers. This will help you attract and retain an audience that respects and values your expertise.

Be willing to say what works and what doesn't work: People appreciate honesty, especially when it comes to marketing their own platform. Be transparent about the features that work well, and the ones that don't work as well. This helps build trust with your audience and sets realistic expectations for what they can expect from your platform.

Keep iterating: Marketing is a constant process of refinement and improvement. Keep testing new strategies, analyzing your results, and making adjustments based on what works and what doesn't work. This will help you stay ahead of the curve and ensure that your marketing efforts are as effective as possible.

We're committed to practicing what we preach with Agency by YG3. The blog runs at [blog-agency-by-yg3.yg3.ai](https://blog-agency-by-yg3.yg3.ai) and the agency.yg3.ai marketing site carries the same client pixel, so prospect activity on either surface attributes to one record. We're always looking for ways to improve our own marketing efforts, so if you have any tips or tricks that we should try out, let us know in the comments below!

Remember: Honesty is the best policy when it comes to marketing your own platform. Use plain English, avoid listicle-clickbait energy, and be willing to say what works and what doesn't work. Keep iterating, stay transparent, and you'll be well on your way to building a successful marketing strategy for your platform.

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